Grace Asmar

Grace Asmar

Head of Marketing and Communications at Medcare Hospitals & Medical Centres, United Arab Emirates

Biography

Grace heads the marketing and communications business at Medcare Hospitals & Medical Centres.
As a member of the Medcare team, Grace is responsible for the creation and alignment of marketing and communications strategies, initiatives, portfolios and budgets that enable the marcom function to achieve results in line with the organisation’s business in order to create and sustain operational excellence.
Grace brings 25+ years of experience as a communication strategist to Medcare, having worked in the GCC, Levant and Canada with some of the most renowned brand names, namely in government affairs, consumer products, hospitality, transportation, and international organisations. Areas of expertise include marketing strategic counseling and planning, brand reputation management, integrated marketing strategies, crisis communication and executive positioning.
Grace holds a degree in Communication and Journalism from the Lebanese University and an English Language proficiency diploma from the University of Michigan. She is fluent in English, Arabic, and French.