Leading system change for community impact



Wednesday 11 September


Session description:

Effectively leading change in a hospital or healthcare setting delivers benefits to the community which it serves. This session shares examples of organizational and system change with local impact at the forefront.

Featured presentations

  • Socio-digital systems applied for universal care in the Mexican national sanitary system (Dr Saul Alfonso Esparza-Rodriguez)
  • The impacts of the diagnosis-related group payment reform on hospitalization-related medical expenses: Evidence from China (Prof. Siping Dong)
  • Smoke-free hospital campaign – an attempt to introduce the program in Poland (Dr Magdalena Cedzynska)

Chair: Dr Heitham Hassoun, Chief Executive of International, Cedars-Sinai, USA



Wednesday 11 September


Chair and Speakers

Dr Heitham Hassoun

Chief Executive of International, Cedars-Sinai, USA

Heitham Hassoun, MD, serves as the Chief Executive of International at Cedars-Sinai in Los Angeles, California. In this role, he leads the institution’s international patient services as well as global strategy and operations. He joined Cedars-Sinai in 2018 as vice president and medical director of International. He is a highly regarded clinician and healthcare leader with a wealth of experience in global partnerships, international patient services, health system development and academic medicine.  Dr Hassoun shepherded Cedars-Sinai’s first global affiliation as well as several academic and strategic collaborations in China, Ecuador, Indonesia, South Korea and the United Arab Emirates. He also has overseen the expansion of Cedars-Sinai’s regional offices in multiple countries, including China, Mexico and Singapore. In addition to leading International, Dr Hassoun is a professor of Surgery at Cedars-Sinai and maintains a clinical practice in vascular and endovascular surgery. Prior to Cedars-Sinai, Dr Hassoun served as global medical director at Johns Hopkins Medicine and as an associate professor in the Department of Surgery at The Johns Hopkins School of Medicine. He previously served as medical director for Methodist International in Houston and was an associate professor of cardiovascular surgery at Weill Cornell Medical College In New York.

Dr Magdalena Cedzynska

Director of Smoking Cessation Unit, National Research Institute of Oncology, Poland

Dr Magdalena Cedzynska is a psychologist, researcher, and the Director of the Smoking Cessation Service at the National Research Institute of Oncology. She is engaged in cancer primary prevention through tobacco control with special attention to treatment of tobacco dependence.

For more than 12 years, she took part as a researcher and coordinator in many national and international projects, clinical trials, and observations. She even coordinated the project on “Open-label observation of effectiveness and safety of cytisine in smoking cessation”.

In years 2007 to 2010, she was the coordinator and investigator in the clinical trial of “The effects of Tabex (cytisine) on success of attempts to stop smoking”, to which results are published in the New England Journal of Medicine. She also was administrator of the “Randomized placebo controlled trial assessing the efficacy and safety of BP1.4979 in smoking cessation”.

In years 2009 to 2011, Dr Cedzynska was the investigator in internal projects such as “Tobacco smoking and survivals in non-small cell lung carcinoma treated with radiochemiotherapy”, “Treatment of tobacco dependence of patients with diagnosed cancer of head or neck”, “Change in lifestyle and way of coping with stress and results of treatment of patients with diagnosed cancer of head or neck”.

She contributed to the development of Consensus of Medical Health Care Providers on Diagnosis and Treatment of Tobacco Dependence and she is the author of – the first in Poland – guidelines on treatment of nicotine dependence. She has coordinated and lectured over 50 courses on tobacco dependence treatment for health professionals all over the Poland. She is also a co‐author of over 20 scientific publications (peer‐reviewed), 7 books, chapters, monographs, and educational programs. She has given numerous oral presentations at national and international conferences.

Prof. Siping Dong

Director of the Department of Health Policy and Management in the National Institute of Hospital Administration, Ministry of Health, China

Professor Siping Dong obtained his Master’s degree from Wuhan University and his Doctorate degree from Tongji Medical College of Huazhong University of Science and Technology – both majoring in Health Policy and Management. He is the Director of the Department of Health Policy in the National Institute of Hospital Administration (NIHA) in the Ministry of Health (MOH) of the People’s Republic of China (PRC).

His academic concurrent positions include the Deputy Director of the Center for Hospital Management Assessment in Tsinghua University, Graduate Adviser in the School of Political Science and Public Administration in Wuhan University, and Adjunct Professor in the School of Health Management in Fujian Medical University.

Professor Dong is also the Vice-Chairman of the Branch of In-patient Management in the Chinese Research Hospital Association, a member of the International Health Economics Association (IHEA), and the peer reviewer for the journals of Health Policy, Health Affairs, BMC Health Service Research, BMC Medical Education, et al. He has presided over more than 50 programs including the National Key Research and Development Program, the National Natural Science Foundation of China, and the Prosperity Strategic Fund of China and UK Government. He has published more than 150 papers and 16 books, and won 6 research Awards.

Dr Saul Alfonso Esparza-Rodriguez

Professor of Management and Strategy, National Autonomous University of Mexico, Mexico

Dr Saul Esparza Rodriguez is currently in a postdoctorate position in the Faculty of Accounting and Management at the National Autonomous University of Mexico. He is also a researcher, author, inventor, and Professor of Management, Strategy, and Competitiveness.